About
Thirty years in. Still hands-on.
Frankly Built is a Miami studio led by Frank Fernandez: creative director, brand strategist, and the person who reads every intake himself.
Frank has spent more than thirty years directing creative and brand strategy, including Fortune 300 work at Assurant and Saveology. Big teams, big budgets, big decks. He learned what works and, more useful, what gets in the way.
The last few years he has been building his own businesses from zero: What's Cooking Pops, a lifestyle brand for dads, and SteadyDad, a support platform for single fathers. Both run on websites, marketing systems and AI workflows built in-house. That is where this studio comes from: small businesses were paying agency prices for work a small, experienced team with the right tools can do better and faster.
Before any of that, Frank spent close to forty years DJing in Miami under the name phrankadelic. Reading a room and knowing what to play next turns out to be most of marketing.
Miami, born and raised
Cuban-American. Bilingual. Comfortable in a boardroom or a kitchen.
Father of three
Which is why nobody here wastes your time.
Builds with AI daily
Multi-agent systems, local models, automations. Not theory, our own operations.
How we work
A few things we believe about this work.
Diagnose before you prescribe
Nobody needs a new website. They need more customers, less admin, or fewer headaches. Sometimes that is a website.
You own everything
Domains, hosting, code, accounts. If we stop working together tomorrow, nothing breaks.
Plain English
If we can't explain what we built and why in a paragraph, we built the wrong thing.
Next step
Want to talk it through first?
Send a message or book the intake. Either way you'll hear back from a person, not a form robot.
Practical solutions
Frankly Built