About
Thirty years in. Still hands-on.
I'm Frank Fernandez. Creative director, brand strategist, and the person who will actually answer your email.
I've spent more than thirty years directing creative and brand strategy, including Fortune 300 work at Assurant and Saveology. Big teams, big budgets, big decks. I learned what works and, more useful, what gets in the way.
The last few years I've been building my own businesses from zero: What's Cooking Pops, a lifestyle brand for dads, and SteadyDad, a support platform for single fathers. Both run on websites, marketing systems and AI workflows I built myself. That is where this company comes from. I got tired of watching small businesses pay agency prices for work that one experienced person with the right tools can do better and faster.
Before any of that I spent close to forty years DJing in Miami under the name phrankadelic. Reading a room and knowing what to play next turns out to be most of marketing.
Miami, born and raised
Cuban-American. Bilingual. Comfortable in a boardroom or a kitchen.
Father of three
Which is why I don't waste your time or mine.
Builds with AI daily
Multi-agent systems, local models, automations. Not theory, my own operations.
How I work
A few things I believe about this work.
Diagnose before you prescribe
Nobody needs a new website. They need more customers, less admin, or fewer headaches. Sometimes that is a website.
You own everything
Domains, hosting, code, accounts. If we stop working together tomorrow, nothing breaks.
Plain English
If I can't explain what I built and why in a paragraph, I built the wrong thing.
Next step
Want to talk it through first?
Send a message or book the intake. Either way you'll hear back from me, not a form robot.
Practical solutions
Frankly Built